Updated: Oct 26, 2020
Are you feeling like you’ve lost your purpose or you have no clue what’s going on anymore? It’s okay. Know that these feelings are healthy, and it is natural to desire a shift in your daily life.
You have to take a step back and analyze the tasks that you have set for yourself to meet your goal. Are these things still something that you would like to do? Are things becoming stagnant? Are you fulfilling your life’s purpose? If you answered ‘no’ to any of these questions, it’s time for a change.
Why Am I Doing This?
Don’t beat yourself over this. These feelings come and go, and some tend to stay a little longer than others. You must offer them hospitality and welcome them with open arms. Try to listen to and understand them, rather than run away & hide. It sounds scary, but you must confront your issues and demons and tackle them to heal.
We will break down the process of rediscovering your purpose in four P’s: product, position, promotion, and purpose. These steps are meant to align your thoughts, spark change, and apply what you have written to your daily routine. To help you answer some of the questions, I will include excerpts from my journal that I wrote almost a year ago. Note that you can revisit these questions as you continue to work. Change is inevitable. Don’t think that this is the end.
Step One — Product
Identify your “product.” The product, in this case, would be your music, your art, your clothing line, your photography, or whatever it is that you want to share with the world. What is it that you are actually “selling”? If the answer is a little ambiguous, tackle this issue by coming up with one solidified item, or be specific with each product. Next, question if you’re producing consistently and if it is a quality product. You owe it to yourself and your “consumers” to provide the best quality at a consistent pace.
Q: What is your product? Are you producing enough of it? Is it quality? How could you make your product better?
I write articles and interviews for underground artists. I write in great detail and include honesty and emotion within my writing.
I haven’t written a substantial article in three months. I could become more concise and concrete within my blog and build better editing skills.
Step Two — Position
Identify your position. How are you different from other competitors in your field? What makes you the chosen one? Establish meaning and confidence behind your work, eliminating all odds that may have formed against you. People often think that their career choice is saturated. Although this may be true, there are thousands of people who share the same interests as you, but no one is you. People love variety, and you may provide something that other creatives do not possess. Keep that in mind as you go through this journey.
Q: How are you different from other competitors in your field? What makes you the chosen one? What can you do or change to make yourself stand out?
I make underground artists sound like they are already at the top. I present passion, emotion, and energy within my articles, along with the artist’s individual story. I make sure I build a close connection with the artists and my supporters. I also don’t equate the quality of their work to a number.
To allow me to stand out more, I can appeal to my audience visually (a more aesthetically pleasing feed) and enable my platform to be more engaging.
Step Three — Promotion
How are you communicating your brand? Are you raising awareness for what you do and who you are? What are some ways you could promote your brand to a new audience? Many artists get discouraged because not many people know who they are or what they do to receive any appreciation for their work. The truth is, you may not be doing the work to get your art in front of the faces of other people. Sometimes you have to take the first step forward and introduce yourself to others. This step will motivate you to build a better support system and plan better ways to showcase your work.
Q: How are you communicating your brand? Are you raising awareness for what you do and who you are? What are some ways you could promote your brand to a new audience?
I lack promotion. No one knows who I am or what I do except for those who have been previously close to me. Development is one of my weak points, and I must create a name for myself, so I can receive recognition for what I do.
I could create more insightful content that increases engagement that will allow my readers to share and comment on my posts. That will spread my name across other platforms and grow my following. I could also send my posts to my most loyal followers to increase engagement.
Step Four — Purpose
Here is the defining moment. Why are you doing this, and for whom are you doing this? What is the point of you creating your work? What do you bring to the world? Finally, what can you do to stick with your purpose? These questions bring meaning to your work and will help you keep going when you’re feeling low. You have a world to change, and you have people to meet and loved ones to make proud. You have battles to conquer and enemies to help you towards your goal. Don’t let your work go in vain.
Q: Why are you doing this, and for whom are you doing this? What is the point of your work? What do you bring to the world? What are some things that you can do to stick with your purpose?
I love writing, and I love music. I always wanted to give the silenced youth a voice. I wanted aspiring creatives to realize that there is someone out there who cares about what they have to say.
I want to create a safe space for artists to connect and be appreciated. I also wanted to display my creativity, intelligence, and professionalism.
I want to challenge my writing skills and take them to the next level. To stick with my purpose, I can live it out through everything that I do, from the way I speak to the way I create.
Breathe — Conclusion
Remember to move at your own pace. Take some time to sit back and breathe. Step away from your work because it is dangerous to work on a creative outlet when you’re under pressure. Your art is a representation of you, and when you begin to slack, your work will reflect that. Make sure your environment & workspace is healthy, organized, and clean to help you spread out and work in peace.
Take this time to analyze the people in your life to see if they are helping or harming you, and address any situation that brings you disruption. If you can no longer work through it, due to unfortunate circumstances, take the time to forgive yourself and those involved and work to move on. You are not your past. Every day is a chance to reinvent yourself entirely. For now, breathe and get yourself together. You will always be loved.